When you buy a BSC shitcoin thinking you'll become the next DFV but then the Devs dump all there coins on you and take that sweet BNB pot leaving you with a worthless shitcoin. (Some people also call this rug Roulette as long as you can get out before the Devs do)
Example
*guy shilling coin on Reddit
"fuck yeah, I'll be rich with this 1000x coin"
*Devs dump all there coins on you and take that sweet BNB
Leaving you with a coin worth jack shit (i.e rug pull) 